Strategic Consulting


Strategic consulting (FILEminimizer)

Do not wait to have to rebuild your brand after a scandal, and having to react to ethical issues. Do not wait to have to wonder: What went wrong?

With our clients, we have found that taking control of your business culture will actually build a stronger and longer lasting brand awareness than even the most memorable advertising campaign.

The Importance of Ethics in Business

Business ethics and ethical leaders are so important because the values of your company (or lack thereof) build your reputation. Your values inform the way you do business day-to-day. And the way you conduct your company will ultimately determine who will choose to do business with you. Ethical companies attract great employees, strong leaders and loyal customers.

Strategic Consulting Services

We can help build the kind of business culture that supports both strong ethics and a strong brand with our strategic consulting services. We will start by:

  • Evaluating your business culture.
  • Exploring the core values of your organization.
  • Ensuring that those values are clarified and communicated effectively.
  • Helping you to align your strategy with the vision and values of your organization.


How will this benefit my organization?

After we assess your culture, we will use our findings to develop a customized plan of action for brand betterment. Here are a couple “problem/solution” examples to give you an idea of what we can achieve for your team.


Scenario 1:

Problem: Your strategy does not seem to be focused on the long-term vision and the purpose of your  organization. 

Plan: We can your board and executives to develop a strategy that is in line with your vision, mission and core values.  We focus on aligning the values of the organization with your key performance indicators (KPI’s) by promoting the core values of your business and ensuring that all stakeholders gain from them.

Scenario 2:

Problem: Dysfunctional behaviours and unethical tone at the top.

Plan: We will help you build a solid foundation so that behaviour at the top becomes a synonym for an ethical culture. 

Contact us at to schedule your consultation. Our conversation will help us start the assessment process. As we study your organization further, we will offer you practical solutions to help you accelerate your ethical growth. Bottom Line: You have everything to gain from this process.